SMPL Reusable Disposable Camera

The goal of this project was to create both a product and a brand and then design the packaging for it. I chose to create a "Reusable Disposable Camera." My logic with creating this product was that film photography is very popular right now, but shooting with a "real" 35mm camera can expensive and difficult, plus it takes time to set up your shot. A tradition disposable camera is a cheap and easy way to capture photos and achieve the classic film look. However the major downside to this is the fact that disposable cameras produce a lot of waste. So my thinking is that a disposable camera that you are able to reload with film, but is still cheap and easy to use would be a very successful product. 

The final part of the project was to create a point of purchase dispaly